Search Engine Workshops
. . . beginning and advanced SEO Mastery workshops
tailored to meet YOUR specific needs!
Complete 5-Day SEO
Hands-on Workshop
2-Day Beginners
Workshops | 3-Day Advanced Workshops
5-Day All-Inclusive Workshops
**Have you been to one of our workshops before,
and are you wondering if there's enough new material to come again?
Yes, the latest 2013 updates have been made to all of our Search
Engine Academy Workshops with over 50% of the 2013
agenda being all brand new.
Click here to find out why it's an excellent idea to
attend a Search Engine Workshop on a yearly basis!
What is Included in
The
2013 SEO
Mastery Workshop?The
full agenda below is taught at each Search Engine Academy around
the Globe.
Let's take a look at some of this in
more detail:
2-Day
Beginners Workshop
Day One of Beginners
Workshop
Focus: A Solid Foundation in Search
Engine Marketing
Here is a quick overview of the entire 5-Day SEO Workshop:
Day 1 – Basic SEO Essentials
-
Updated - What is Search Engine Optimization
-
Updated - Organic Versus Paid Search
-
Updated - Anatomy of a Search Results Page
-
Updated - Why Apply SEO to Your Web site
-
New for 2013 - How to implement SEO
-
New for 2013 - The Benefits of Doing SEO
-
Updated - Examining a Stress Free System of doing SEO
-
Updated - Google Trends
-
New for 2013 - Making Your Content Effective
-
New for 2013 - The New World of Web Content
-
New for 2013 - Google Panda and SEO
-
Updated - Google Webmaster Tools
Answer questions, and hand out evaluation forms.
5:00 to 5:30 p.m.: End of Day #1
"John,
what we learned when you were here has been priceless. We
set a record day yesterday and had a record month for
January. Great stuff! I hope you are well. I would
have been in touch sooner, but our business has exploded
and we have not had a free second until now."
Best Health & Regards,
Bryce Purvis - Cincinnati, Ohio |
Day Two of Beginners
Workshop
Focus: Search Engine
Processes
Day 2 – Basic SEO Essentials
- Updated
- Linking Strategies Through External and
Internal Linking
- New for
2013 - Key Concepts – Authority, Relevancy
and Pagerank
- New for
2013 - A Comparison of Various Links
- New for
2013 - Links and Google Penguin
- Updated
- External Linking Strategies
- Updated
- Types of Links
- New for
2013 - Understanding Link Diversity
- New for
2013 - Authority Site Links
- New for
2013 - Getting EDU Links
- Updated
- Building links externally to you
- Updated
- SEO Strategy for Cleaning Up Links
- Updated
- Tips for Finding Links
- Updated
- Try a Link Discovery Tool
- Updated
- Tips for Finding Links
- Updated
- The Power of Internal Links
- Updated
-Internal Linking Strategies
- Updated
- HTML Sitemaps
- Updated
- XML Site Maps
- New for
2013 - Directory Style Sitemaps
- New for
2013 - No Follow Attribute
- Updated
- Absolute Versus Relative Links
- Updated
- How to Stay Out of Trouble with the Search
Engines
- New for
2013 - Disavowing Links
- Updated
- Getting the Most Out of Your Blog
- Updated
- Blogging and SEO
- Updated
- Optimizing Your Blog Posts
- New for
2013 - WordPress
and SEO
- New for
2013 - Tips For Increasing Your
Chances For Popular Posts
- Updated
- Understanding the Value of Trackbacks
- Updated
- How to set up and use Trackbacks
- Updated
- Blog Resources
- Updated
- Blog Search Engines
- Hands-on
Exercises
- Student Website Reviews
Questions and Answers
"I learned more in this last Workshop than ever before. Now I have the latest list of ideas, suggestions, skills, practices and tools and things I can do. John Alexander, Steve Scott have revitalized my ambition and have energized me. This is the most valuable SEO certification that I could have received.
Thank you for sharing everything that you did in Orlando!"
Gail Wright - Advanced SEO Graduate |
3-Day
Advanced Workshop
Day One of Advanced
Workshop
Focus: Advanced Keyword Forensic Research and
Creating Effective Sales Copy
Day 3 – Advanced SEO Workshop
- Updated
- Advanced Keyword Research
- Updated
- Keyword Forensic Analysis
- New for
2013 - Other Advanced Keyword Research Tips
- Updated
- Semantic Search
- Updated
- Resource Links
- Updated
- Natural Language Processing (NLP)
- Updated
- Understanding How To Take Advantage of
Themes
- New for
2013 - Information Architecture
- New for
2013 - What is IA
- New for
2013 - Why Do IA
- New for
2013 - I/A Categories
- New for
2013 - Labeling Systems
- New for
2013 - Global Navigation System
- New for
2013 - Local Navigation Systems
- New for
2013 - Contextual Navigation Links
- New for
2013 - Supplemental Navigation Systems
- New for
2013 - Site Search
- New for
2013 - Examples of Well Developed IA
- Updated
- Local SEO
- New for
2013 - Google’s Venice Update
- Updated
- Major Data Providers – Who powers whom?
- Updated
- How to Submit to Top Data Providers
- New for
2013 - About Universal Business Listing
- New for
2013 - Rating Local Search Factors
- New for
2013 - Business Listing Quality Guidelines
- New for
2013 - More Google Quality Guidelines
- New for
2013 - Google Local
- New for
2013 - Google Local – Photos, Videos and
More
- Updated
- Video SEO
Updated -
Optimizing Your Videos
- Updated
- Video SEO
- Updated
- Keywords for Video
- Updated
- Create a Video Sitemap
- Updated
- Video Distribution
- New for
2013 Mobile Search and SEO
- New for
2013 Mobile SEO Strategies
- Updated
- Duplicate Content Issues
- Updated
- Crawler and Indexing Issues
- Hands-on
Exercises -
Student Website Reviews
Answer questions, and hand out evaluation forms.
5:00 to 5:30 p.m.: End of Day #1
John,
"I didn't get the opportunity to thank you personally for the outstanding workshop this past weekend in Orlando.
The ideas presented here have me thinking about website optimization, writing, search engines and research in new ways. I got much more out of the workshop than I would have imagined. I also wanted to say that the quality of individuals at the workshop is a real testament to you,
Robin, Michael and the rest of the Search Engine Workshops team.
Thank you for taking the time to make a personal impact. Your presentations have a remarkable way of reaching the individual while still speaking to the entire group. I felt that comments were for me individually and the group as at whole. With the entire 3 Day Advanced Workshop...Color Me Impressed."
Joe Finucan - Orlando SEO Advanced Workshop
|
Day Two of Advanced
Workshop
Focus: Search Engine Processes and
Advanced SEO Strategies
Advanced Day 4 – GOOGLE DAY
– A Day Dedicated To All Things Google
- Updated
- Paid Search
- Updated
- Planning Your Paid Search Campaigns
- Updated
- Google Adwords
- New for
2013 - Google
Display Ads
- Updated
- Personalization of Search
- New for
2013 - Google
Plus
- New for
2013 - Google
Authorship
- New for
2013 - Google
Analytics Advanced for SEA
- Updated
- Google
Webmaster Tools
- New for
2013 - Google
Panda and Penguin Rollouts
- Updated
- Measuring What’s Important KPI’s
- New for
2013 - Advanced
Google Analytics
- Hands-on
Exercises - Student Website Reviews
- Questions and Answers
"Steve Scott is a GREAT presenter and was a lot fun to have in class."
Heather Hutzel - Orlando SEO Workshop Graduate |
Day Three of Advanced
Workshop
Focus: Advanced Strategies and
Strategies "Beyond SEO"
Day 5 – The Final Day of Advanced SEO
- Updated
- Competitive Intelligence for SEO
- Updated
- Why do CI for SEO?
- Updated
- More Reasons for CI
- Updated
- How to Do Competitive Intelligence
Analysis for SEO
- Updated
- Off page Factors
- Updated
- How to Analyze What You Collect
- Updated
- Social Media and SEO
- Updated
- Social Media Platforms
- Updated
- Social Media Guidelines
- New for
2013 - Social
Media and SEO
- New for
2013 - Measure
Social Media Reach
- New for
2013 - Schema.org
and SEO
- New for
2013 - Schema.org
and Google
- New for
2013 - Schema.org
Resources
- New for
2013 - 5
Schema.org Applications
- Updated
- Site Technical Issues
- Updated
- Diagnosing Problems
- Updated
- URL Canonicalization
- Updated
- 301 redirects
- Updated
- Crawler and Indexing issues
- Updated
- Source code Validation
- New for
2013 - Persuasive
Copywriting for the Web
- New for
2013 - Anatomy
of A Sales Letter
- New for
2013 - Components
for Building Sales Copy by component
- New for
2013 - Examples
by Category
- New for
2013 - Student
Worksheets and Examples
- Updated
- The Power of Article Writing
- Updated
- Life After Google Panda Update
- New for
2013 - Guidance
on Writing Quality Articles
- Updated
- Easy Ways To Find Markets For Your
Articles
- Updated
- Creative Commons
- Updated
- Press Releases and SEO
- Updated
- Tips for Press Releases
- Updated
- 9 Reasons to Optimize Your Press Releases
- Updated
- Tips for Professional SEOs
- Updated
- New Customers the smartest Way
- Updated
- Build A Genuine Reputation Right Now
- Updated
- How To Convert Prospects to Clients by
Establishing Credibility
- Updated
- Steps for Building Powerful Proposals
- Updated
- Building and Defining Your Business in the
SEO Industry
- Questions and Answers
Certification Exam
After class
commencement of the 6 Month Mentoring program for ongoing
support
at no extra cost.
Register
now for
any one of these global community Workshops
5-Day
All-Inclusive Workshop
The 5-Day All-Inclusive Workshop will consist of the 2-Day
Beginners Workshop followed by the 3-Day Advanced Workshop. Follow the
agenda for both the Beginners and Advanced Workshops
to learn how this all-inclusive workshop will be conducted.
Students who attend the 5-Day All-Inclusive Workshop will
learn search engine marketing strategies from the basics all the way through
the advanced strategies for a totally comprehensive week of learning.
Register now
to attend a
Search Engine Workshop . . . the premiere onsite search engine marketing
workshops in the world!
Benefits of Attending a Search Engine
Workshop Again and Again!
- With the workshops now divided up according to experience
level, beginning students will want to move up to the Advanced workshop, and
Advanced students will want to come back on a yearly basis to catch up on
what's happening in the industry since the last time they attended a
workshop.
- We're constantly updating the workshop material itself as
the industry shifts and changes. There will always be certain "standard"
sessions at the workshops, but the techniques involved in those strategies are
constantly evolving, and you'll learn about those changes by attending the
workshops on a regular basis. Over 50% of the
2013 SEO Workshop agenda is new for 2013.
- As you get more advanced in your search engine
optimization work, you'll want to meet with strategists who are the best in the
business, those who know how to create unique and exciting brand new
strategies that you can take home and try on your own sites. With Michael
Campbell and Dave Barry on board, you'll have access to two of the best in the
business. If you're highly technical, Dave will speak your language and can
answer any question or solve any problem you might have with your Web site as
it becomes more advanced and "technical."
- Every workshop is different, with different people from
different walks of life. We all learn from each other. Plus, attending
the workshops regularly will help you come in contact with people who are
interested in the same things that you are: success on the Web, and you'll be
able to learn from the experiences of others.
- Depending on the location of the workshop, you'll have the
opportunity of meeting others who are highly visible and important in the
search engine industry. For example, chances are good that you'll be able
to meet Brent Winters from First Place Software along with some of his
personnel if you attend our Orlando workshops. Many
"celebrity" SEO's live in areas where we hold workshops, so you'll be able to
meet and get to know them by attending our workshops.
- Don't forget that returning students can attend the
workshops at one half the price of the workshop throughout the current and
the next year! Just write to your instructor and ask for
the student Alumni discount.
- Also, remember that the workshops and all travel expenses are
100% tax deductible as a business expense, which will certainly help you
at tax time!
- And, let's face it -- Search Engine Workshops are FUN!
Because attendance is kept down, you get to know each of your fellow students
and they become your friends. You laugh with them, then cry with them, as you
each share search engine stories. They become your SE family, and you can keep
up with them by participating in the Search Engine Forums and attending chat
sessions.
- Join us at least once a year to keep up with what's
happening in the industry and to get to know another group of search engine
friends. :)
Register now
to attend a
Search Engine Workshop . . . the premiere onsite search engine marketing
workshops in the world! After class each
participant gets an ongoing 6 Month Mentoring Program at no extra
cost Register
now
|
Unlock extraordinary traffic potential!
Benefits of Attending
a Workshop
Attend a workshop that's right
for you! If you're a beginner, our Beginners Workshop is the perfect fit.
Advanced students can attend the Advanced Workshop and meet with other advanced
students. Or, attend the entire week of our all-inclusive workshop and learn
search engine strategies from the beginning through advanced strategies!
Complete evaluations every
single day so you can monitor and benchmark your progress and any
questions/concerns can be addressed and taken care of immediately.
Participants and leaders work
together in a real hands-on setting that is more conducive to learning and
mastering the skills.
Enjoy a relaxed, fun atmosphere
of learning, where no one is afraid to ask questions or participate in
discussions, because everyone is working together as friends and
associates.
Network with other SEO professionals in
a one-of-a
-kind hands-on workshop.
Learn the latest techniques and methods. A
very effective way of brushing up on your SEO skills.
Includes full SEO certification of skills.
Enjoy 2, 3, or 5 days of personal SEO
instruction from two of the top industry leaders today. And, remember that
industry gurus Michael Campbell and Dave Barry often attend our workshops too!
If they can't attend, we'll still meet them online where they can review your
sites and answer your questions.
Communications do not stop at the end of the
Workshop.
You'll have a full six months to ask questions and make
sure you're headed down the right path. And, don't forget our Start-Up Tools
Arsenal, an unbelievable value that's free to workshop
participants!
Comments from
students:
Dear John &
Robin,
I have just
achieved results for my first client by following your guidelines.
They are No 1 and 2 on five search engines.
This was achieved after
only 4 days! The client was absolutely amazed.
L. B. (Student,
Nashville class)
I found the course to be both
challenging and fun and would highly recommend it to anyone who wishes to take
SEO seriously.
Robin, I must congratulate you and John
for running what can only be described as the most productive and informative
workshop I have ever attended - ever - truly first class.
I feel anyone attending this program has
received the most accurate and up to date information. Even though I attend
many SEO seminars, I still learned new things.
Thanks for these empowering
3 days!
I like the way John took
more of a marketing angle while you took more of an SEO angle. The two together
are very powerful.
Sometimes I think to many
people involved in the SEO business are a little TOO technical and are looking
for mathematical solutions to human based problems. We need more
teachers/trainers like you and Robin. Once again, thank you for sharing, not
only your time but a little part of your life with all of us at class. It was a
pleasure to meet you.
I look forward to our paths crossing again.
Highest regards,
Mike Zoth
Erie, PA
I know it'll open many doors
for me that have been previously closed to me. Thanks for all your focused
efforts. I certainly appreciate all you've done.
Kristal Kraft
Denver,
CO
This workshop was worth
every penny!
Gil Sery
Search Engine
Optimization
Pros
San Diego, CA
I thought I had a good deal
of knowledge going into the workshop, wow: was I wrong! Your workshop really opened my
eyes...
Matt Costello
My greatest thanks has to be
for the follow up assistance that has been given to me by both Robin and John,
something which goes beyond the call of duty!
Thanks
Lloyd Barrett, FLAME SEO, Wrexham,
England
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